Meet The Team

It's Time Heuer Insurance Took Care of All Your Insurance Needs

Meet Our Team at Heuer Insurance Agency!

Our experienced and knowledgeable staff is what sets Heuer Insurance Agency apart from most insurance agents in the industry. Providing our customers with a friendly environment, quick responses, and timely information is just a small piece of what our great staff does on a daily basis to make Heuer Insurance the best agency you can work with.

We invite you to use the links above to learn more about each member of the Heuer Insurance team. You’ll quickly see that the combined experience of everyone at Heuer Insurance is unsurpassed.

In addition to learning more about our team, you can also find pertinent contact information for any member such as phone numbers and email addresses.

Adam Heuer


Adam was born and raised in Sparks and is a 4th generation native Nevadan. He attended both Sparks High School and Spanish Springs High School followed by a few semesters in college. Early on it became apparent his career path was heading toward the family business and ultimately he decided to focus his efforts on mastering the Insurance Industry. From there, he attended Safeco University, a specialized insurance school, then on to earn his Certified Insurance Counselor designation shortly after that.

Adam became the 4th generation owner of Heuer Insurance Agency after successfully purchasing the business from Larry and Starla Heuer in 2016. Adam serves on several not-for-profit boards including the Nevada Independent Insurance Agents (NIIA), Nevada Young Agents, Rotary International, and Trout Unlimited just to name a few.

Adam and Kelsey love spending time with their two boys, Marshall and Graham. When not running the Agency or spending time with his family, Adam is enjoying anything outdoors and has a passion for hunting, fishing, and hiking.

Phone: 775-358-5554 x235


Derek Moore

Commercial & Personal Lines Producer

I am extremely happy to be a part of the team at Heuer Insurance. I am a Personal and Commercial Lines Producer with over 15 years of experience in the Insurance, Automotive, Transportation, and Construction Industry. I’ve been in the Reno-Sparks area for 20 years and I love it here. It’s definitely home for me, my wife, and my son.

I am an active member with the Sparks Centennial Sunrise Rotary Club and I am very involved in all of our service projects. I have a strong passion for Insurance in all areas, especially Life Insurance. I believe it is the most important line of Insurance and I’d love to tell you all about it.

Phone: 775-358-5554 x227


Jenelle Chattin

Commercial Lines Agent

Jenelle is the most recent addition to the Heuer Team, Joining in early 2019. She was born and raised here in the Reno/Sparks area and enjoys all that this area has to offer. She has two beautiful little girls; a dog named Scout and wouldn’t want to live or raiser her family anywhere else.

Adventuring around the Reno/Tahoe area is always an activity she and her family enjoy doing. Jenelle tries to remain busy and active in our community by participating in the events around town such as the Susan G. Komen 5k for Breast Cancer awareness. She started her insurance career in 2017 and has learned and been provided with so many opportunities since joining Heuer.  She is eager to learn and excited to keep growing at Heuer Insurance Agency.

Phone: 775-358-5554 x230


Cheryl Ulma

Personal Lines Agent

Cheryl became a member of the Heuer team in 1997. She is a licensed property and casualty agent with over 25 years experience in the insurance industry.

Cheryl’s focus is on providing her clients with the care and personal service that they deserve. She looks forward to assisting you with all of your personal insurance needs.

Nevada provides Cheryl with the ultimate outdoor play ground; she enjoys camping, bicycling, skiing, running, and walking with her husband and their Schnauzers. She also enjoys home improvement projects and interior decorating.

Phone: 775-358-5554 x228


Rhonda Hendrickson

Personal Lines Agent & Systems Manager

A Minnesota native, Rhonda and her family made Nevada their home in 2011. She began her insurance career in 1991 and has been a licensed agent since 1993. She is also a member of the Society of Certified Insurance Representatives and obtained her CISR designation in 1997. Rhonda relishes the diversity of the insurance industry. She welcomes the opportunity to build relationships with her clients and to utilize her technology strengths to assist with agency workflows and procedures.

Rhonda is engaged and recently bought a home with her future husband. She enjoys DIY projects at home, hiking, gardening and traveling. She also loves spending time with her three adult sons and dog, Jazzy.

Phone: 775-358-5554 x231


Laurel Marsh

Personal Lines Agent

As a new Heuer employee in 2018, Laurel is very excited to be part of such an established and professional team.  Laurel started her insurance career in 2012 with life insurance and financial products and made the move to property and casualty in 2015.  She sold real estate for 12 years prior and felt the transition into insurance was a natural one.

Laurel’s top priority is to show Heuer’s clients how much she cares and to exceed their expectations.  She is really looking forward to building rapport and lasting agent/client relationships for many years to come.

Laurel and her husband Scott love living in Reno.  She also loves the outdoors, hiking, wildlife and the crazy weather the mountains and high desert offer.  She and Scott are avid San Jose Sharks fans.  Laurel has a daughter, Brianna, who also lives in Reno and Scott has a son, Nick, who is an MP/K9 bomb dog handler in the army who recently got married.

Phone: 775-358-5554 x222


Lea Coleman

Personal Lines Agent

Lea has been in the insurance industry for over 5 years now, after a background in banking and office management. She is licensed in both property & casualty insurance and life & health insurance and is also a Nevada State Notary.

She grew up in Gardnerville, NV but her family originates from Texas. Her personal time is consumed with getting in as much time with her husband and their 11-month-old daughter as she possibly can. Her daughter’s name is Timber and she’s a red haired, grey eyed beauty. They have 2 dogs: one is a hunter and the other is a princess.

Other than family time Lea considers herself an avid angler, book lover, football watcher, and recently a novice bird hunter. They love camping and fishing; and have been taking their daughter since she was 3 weeks old in hopes to instill their love for the outdoors and adventure in her!

Phone: 775.358.5554 x226


Gina McCaul

Administrative Assistant

Gina has been a member of the Heuer Insurance Team since April of 2011. Since then, she has dedicated herself to supporting our team and treating each and every client with the utmost care and support.

Gina moved from San Jose, California to Sparks, Nevada with her husband and first born son in 2000. Shortly thereafter, they were blessed with a second son. Family is everything to Gina, she enjoys spending every free moment together BBQ’ing, swimming in their pool, attending local outdoor community and sporty events and visiting with other family and friends.

Phone: 775-358-5554 x100


Ashley Snow

Administrative Assistant

Ashley was born and raised in Sparks and graduated from Spanish Springs High School.

She and her family enjoy the outdoors and spend time camping, hiking and generally enjoying what the area has to offer. Ashley also likes to travel whenever the opportunity arises.

Ashley is also an animal lover, currently with two calico cats at home.  Her pets have ranged from cats & dogs to guinea pigs. That love of pets served her well, as prior to joining Heuer Insurance, she worked at a prominent local veterinarian hospital for several years.

Ashley joined Heuer Insurance in 2021 and is looking forward to many years developing relationships with the staff and clients who are a part of the Heuer Insurance Family.

Phone: 775-358-5554 x236